This week, Matthew Oxley, Head of Search at Gravytrain, spoke to Revolution magazine about the growing battle between Orange and O2 to dominate both paid and natural online search. The two mobile phone operators are both giants of the online search market but Oxley believes they have missed a trick.

He talks about how both operators seem to have ignored niche phrases in their online marketing and notes that “a search for ‘new android phones’ on Google returns no natural results for any of the operators, and only one paid result from O2, which doesn’t even reference the operating system”.

Read the entire Battle of the Brands: O2 vs Orange article in the current issue of Revolution magazine.