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Tag: Pay per Click

Google's Instant Coffee

Google's Instant Coffee

So Google announced yesterday the launch of a service they are dubbing “search faster than the speed of type”! Calling itself Google Instant, it has had Twitter and the blogosphere flooded with people from the search industry fretting about how this innovation could affect their campaigns. If you…

When it Comes to Adwords, It Pays to be Negative

When it Comes to Adwords, It Pays to be Negative

What am I blethering on about? Negative keywords. So, what are negative keywords? According to Google: “Negative keywords are a core component of a successful keyword list. Adding a negative keyword to your ad group or campaign means that your ads won’t show for search queries containing that…

This Week In Search 7/8/09

This Week In Search 7/8/09

Happy, er Monday! Please find to follow my belated round up of the top articles in search last week. SEO Danny Dover has written an excellent guide to moving domains – definitely bookmark -worthy! Social Media Over at Search Engine Land Ciaran Norris highlights the spate of brands using social media as…

This Week in Search 31/7/09

This Week in Search 31/7/09

Happy Friday! As usual, please find to follow my picks of the top articles in search this week. News You can’t fail to have heard about the Microsoft – Yahoo deal which was struck on 29th July which will see Microsoft’s ‘Bing’ power Yahoo’s searches. Will it threaten…

This Week In Search 24/7/09

This Week In Search 24/7/09

They say Thursday is the new Friday (or they did once, around 2005 – is Wednesday the new Friday now?) anyhow this week’s round up is a day early, for reasons which will be revealed tomorrow – so Happy Thursday! Here are my picks of the best blog posts…

Competitor Ad Analysis in PPC Campaigns

Competitor Ad Analysis in PPC Campaigns

Competitor analysis ordinarily forms a key part of any marketing activity, however seemingly, when it comes too PPC, it sometimes gets forgotten. All too often I see campaigns with impeccable structure, great keyword selection, judicious use of match types and negative matches and yet; they stumble at the…

This Week in Search 17/7/09

This Week in Search 17/7/09

Happy Friday! Here are my picks of the best blog posts in search for the week ending 17/7/09. SEO Looking to build links with relevant blogs in your niche? Read Lucy’s guide on finding niche blogs over at SEOmoz. Are your title tags in good order? Check out Marc’s guide to…

This Week In Search 10/7/07

This Week In Search 10/7/07

Hello there, here are my picks of the best blog posts in search for the week ending 10/7/09. SEO Joanna Butler talks Gorillas, Meerkats & Michael Jackson and the importance of generating ‘buzz’ around your brand. PPC Over at Search Engine Land, Doug Drees comes up trumps once again with…

An Introduction to PPC – Part Six – Uploading Campaigns, Writing Ads & Going Live

An Introduction to PPC – Part Six – Uploading Campaigns, Writing Ads & Going Live

Welcome to the final part of our introduction to PPC. If you’ve not already done so you may like to look over parts one, two, three, four and five. So, by now you should have your account structure nicely planned out – it’s now time to write your…

This Week in Search 26/6/09

This Week in Search 26/6/09

Hello there, well it’s rolled around to Friday again which means it’s time for another round up… SEO Danny Dover has written a killer post on SEO best practices over at SEOmoz – essential reading. Garrett French writes a very thorough guide to analysing SERP dominators for link building over…

This Week in Search 19/6/09

This Week in Search 19/6/09

Thank crunchie it’s Friday! I’ve had a bit of a busy one this week, hence no blog posts – I’m sorry, I promise to do two next week. In the meantime here’s my pick of the best blog posts on search this week: SEO Matt Cutts offers some…

An Introduction to PPC – Part Five – Creating Adgroups & Quality Score

An Introduction to PPC – Part Five – Creating Adgroups & Quality Score

Wow – we’re up to part five of the series! If you’ve not already done so, we’d recommend that you read part one, two, three and four. So in our last post we dealt with keyword research – so hopefully you’ve now got yourself a lovely long list…

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