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Tag: POST Online

Kevin Features in Post Online

Kevin Features in Post Online

Early on this month Kevin Taylor was featured in Post Online as he shared his views on social media becoming a helping hand to the insurance industry. In the article he talks about how insurers could use a prospective customers social media accounts as an aid to risk…

Kevin Taylor Comments on Gravytrain Research in the POST Online

Kevin Taylor Comments on Gravytrain Research in the POST Online

Kevin Taylor was featured in the POST online last week, as he commented on Gravytrain’s research into insurance search rankings on Google. Looking at the 2nd quarter it was found that Money Supermarket continued to dominate natural search rankings for car, home and travel insurance. While their rankings…

Kevin Taylor talks insurance rankings with Postonline.co.uk

Kevin Taylor talks insurance rankings with Postonline.co.uk

This week Kevin Taylor was featured on POSTOnline.co.uk discussing research Gravytrain conducted into Google rankings in the insurance industry. This is the first of our quarterly features discussing movements in insurance rankings and looking at who is dominating and who is falling off the pace. Kevin stresses the…

Kevin Taylor Involved In Digital Insurance Strategies Debate

Kevin Taylor Involved In Digital Insurance Strategies Debate

During Post’s annual forum on Digital Strategies in Insurance, a few industry experts discussed the possibility of having policy sales made through social media sites and Smartphone apps. One Underwriting director then championed the argument that an all encompassing app could be made which would be compatible with…

Kevin Taylor Talks to POSTonline.co.uk about building their Brand among Customers

Kevin Taylor Talks to POSTonline.co.uk about building their Brand among Customers

Last week, Gravytrain’s CEO, Kevin Taylor, talked to POSTonline.co.uk about the future of aggregators and how insurers and brokers can best build their brand among customers as, even though price is important when making purchases, it has recently been revealed that brand recognition trumps price when consumers buy…

Kevin Taylor Talks to POSTonline.co.uk about Brand Recognition

Kevin Taylor Talks to POSTonline.co.uk about Brand Recognition

This week, Gravytrain’s CEO, Kevin Taylor, talked to POSTonline.co.uk about Gravytrain’s survey. The study, which involved 2200 consumers from the UK, reveals that customers who use price comparison websites are more likely to buy from brands they recognised and trusted, rather than from those companies just offering the…

Kevin Taylor Talks Ads with POST

Kevin Taylor Talks Ads with POST

Last week, Gravytrain’s CEO, Kevin Taylor, was asked to voice his opinion on the current state of TV and Online ads by POST Magazine and POST Online. In an article that focused heavily on the importance of ads for insurance companies, Taylor was quick to not discard TV…

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