If you’re starting a corporate twitter account should you use a logo or a picture of an employee as the avatar? Great thoughts from Kristy Bolsinger – also check out the discussion in the comments.
Stuck for link bait ideas? Check out Lucy’s top ten list over at Distilled.
Blogging
I just love a ‘how to’ post. Wanna know how to add a custom default gravatar to your blog? Check out Sugarae’s post on the Outspoken Media blog.
Is there space for direct marketing in social media? If implemented well Lisa Barone thinks so, and does a great job explaining how to do just that.
Meanwhile Habitat illustrate precisely how NOT to market via twitter.
PPC
Kate Morris shares some excellent ad writing tips on the Search Cowboys blog - one part of the PPC puzzle that’s often neglected – review your ads, test and learn people
Brian Carter busts some ad-serving adwords myths over at Search Engine Land – explaining why the ‘rotate’ option shows your ads ‘more evenly’ rather than simply showing each ad version an equal number of times.
Thank crunchie it’s Friday! I’ve had a bit of a busy one this week, hence no blog posts – I’m sorry, I promise to do two next week.
In the meantime here’s my pick of the best blog posts on search this week:
SEO
Matt Cutts offers some clarification re PageRank Sculpting, following his comments at SMX Advanced. Rand’s synopsis over at SEOmoz is also worth a read.
Does your content educate, engage, entertain and entice? Lisa Barone argues it’s more important to create good content than try to keyword stuff your way to the top. I couldn’t agree more.
Social Media
You might be great at Social Media, but if this great experience doesn’t follow through when your customers hit your website, call centres, stores etc – then you need to get your ducks in a row. Excellent advice from Kristy on aligning your messaging across all touch points.
If you work in-house you may well be familiar with the topic of Bruce Hendrickson’s post Take Me To Your Leader - the online marketing game’s really changed, are you ready to join the fray?
Search Engines
Should Google be worried about Bing? Patricio Robles at Econsultancy cites 5 reasons…
Aaaannnnd Finally, Friday’s Funny
Nope, that’s not photo-shopped. That’s the power of social media. Happy Friday!
Link building is arguably the toughest part of any SEO campaign – fortunately Rob Ousbey’s on hand at SEOmoz with 8 great tips. It’s all about the kittens for me
Social Media
Just starting out on the social networking scene? Kim Krause Berg has some excellent advice.
Sometimes we can all get a little web-centric in our approach, I therefore also like to look at real world examples of user experience. Clearly Dustin Curtis feels the same way. The flimsy doorknob and the forgettable reciept are lovely real world examples of user experience, and might encourage you to think about your business a little differently.
Happy Friday! Here’s the round up of some of the best blog posts I’ve read this week…
Search Engines
What could cause the death of Google? Boris writes about a potential Google killer… nope it’s not Bing, but you knew that, right?
SEO
Does PageRank sculpting work anymore? At SMX Advanced Matt Cutts said no. There’s also controversy over Google’s new handling of JavaScript’s “onClick” function. Rand’s take on this, and his follow up over at SEOmoz are also well worth a read.
Molly over at Distilled is reminiscing about global hypercolor t shirts (weren’t they brilliant?) and more usefully from an SEO perspective reminding us about the 90’s SEO technique that still works.
Social Media
Dealing with negative online reviews of your business? David Ingram dispenses some excellent advice on how to handle it.
PPC
When it comes to PPC is the what more important than the how? Interesting reading from SEMGeek
Tango (a soft drink brand) have launched a new advertising campaign, and they are really tickling me – here’s my favourite:
