Adtech London: a success for Gravytrain!

We rarely like to blow our own trumpet here at Gravytrain. We are modest to a fault, but when others from our industry (or even from its borders), give team Gravytrain a mention; we feel honour bound to thank them.

In a recent blog post we spoke about our adventures at the AdTech London exhibition. Our competition to win a racing track day at Brands Hatch pulled in the crowds and got a notable mention from Internet Marketer Debbie Sexton, in her review of Adtech. Debbie made mention of how our racing simulator engaged our visitors and left them with a happy memory of our stand.

Part of our plan to engage the hundreds of visitors to Adtech was to tweet the top scores using the official #adtech_uk hash tag. Our Twitter traffic also kept up the online conversation surrounding our stand, but got us another mention as one of the top tweeters during the exhibition.

With the (rather manic) dust now settling after the show, we are happy to say that the two days proved to be a success for us. We developed some good relationships during the exhibition, and these have grown during the days after the show. Adtech may turn out to be the start of a love affair between Gravytrain, and the digital media exhibition industry.

On 21^st-22^nd September at Olympia, the online marketing & advertising community will gather together at ad:tech London to reveal the latest trends and market figures, share best practices and address the challenges the online industry faces.

Gravytrain will be there on stand 146 and we’ll be hosting our own seminar:

‘Kick-ass Google Analytics to drive ROI’

Google Analytics provides marketers with huge volumes of visitor data, but it can be tough to translate that data into insight, let alone actions to improve ROI. Fear the data no longer, in this seminar we will show you how to create your own kick-ass reports to help you improve your the perforamce of your sites. You will learn how to:
- Segment your visitors to gain insight
- Understand why visitors fail to convert
- Uncover lost opportunities to maximise customer revenue

The session will provide actionable takeaways relevant to a wide variety of industry sectors.

Even better? It’s completely free to attend! To visit the ad:tech expo and access a huge range of seminars completely free, click here to register.

We’d love to see you there! If you are coming along do pop over to the stand and say hello.

Plus – we’ll be running a fantastic competition to win a track day worth £1000 on our stand; the lucky winner and 4 friends will experience the thrill of high speed passenger laps around one of Britain’s premier motor racing circuits.

Even if you can’t make it to ad:tech fear not – we’ll be posting our seminar slides on the blog shortly after the event, because we’re nice like that.

Well today’s the day!

If you can’t make it along to our Online Marketing for Profit knowledge session fear not – you can still view the presentation right here

There are lots of ways to market your business online – but how do you know where best to focus your efforts?

With profit at the forefront of every business owner’s mind, which methods are most likely to yield a return on investment?

Business owners face a barrage of messages about how cost-effective online marketing is (and indeed it can be), but without a full understanding of the online marketplace, mistakes are frequently made and can be costly.

So, how do you maximise ROI from your online marketing efforts?

Join us for our “Online Marketing for Profit” Knowledge Session at Bacco in Richmond 14^th May 2010.

I will talk you through the options available and help you avoid the most common pitfalls in this informative, interactive and ‘hands-on’ session.

Workshop content includes:

• Web Design – how to ensure your site makes it as easy as possible for customers to convert
• SEO v PPC – the pros & cons; plus which is best for your business
• Social Media – beyond the buzz… How to leverage social networks to benefit your business

You will leave this workshop with a clear understanding of the online marketing options available and which fit best with your business objectives.

Early booking is highly recommended as places are limited to 16 people click here to book…

For those of you who can’t make it, I will of course share my slides here after the event