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Tag: strategy

How to prepare your SEO strategy for the Internet of Things

How to prepare your SEO strategy for the Internet of Things

The Internet of Things (IoT) is becoming an increasingly important and current topic to discuss, equally in our professional and private lives. But what does it mean? The Internet of Things is a concept describing the technology that enables connectivity between computing devices, digital machines, buildings, even people…

When should you use long-form content?

When should you use long-form content?

If you are a regular internet user then you may already be familiar with the term “TL; DR”, which to those who haven’t spent years trawling the internet means “Too Long; Didn’t Read”. The fact that there is an acronym and even a dedicated meme for overly long…

Top Tips for Creating a Travel Digital Marketing Strategy

Top Tips for Creating a Travel Digital Marketing Strategy

At Gravytrain we believe that no two digital marketing strategies are alike, however there are certain tips and tricks that you can utilise depending on the sector you are working in. For example, if you are optimising an e-commerce campaign then it is essential to focus on user…

Advice from Helene Hall on getting on the right side of Google in 2013

Advice from Helene Hall on getting on the right side of Google in 2013

In our last article we looked at best practices for creating content for clients’ websites and how post Panda and Penguin this is now essential for all companies working in the search engine optimisation sector. However, even content of outstanding quality will do very little unless you know…

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