Search Engines

Microsoft launched a new search engine called Bing - available to microsoft employees now, and to the rest of us oiks shortly. Just can’t wait? Take a look at Greg Sterling’s Bing v Google head to head.

Meanwhile over at Google, they’ve been working on a new communications tool called Wave. Google describe it as:

 ”…equal parts conversation and document, where people can communicate and work together with richly formatted text, photos, videos, maps, and more.”

SEO

Approaching international SEO is always tricky – SharkSEO has outlined 3 approaches to site structure for international SEO and the pros and cons of each – essential reading. 

Over at SEOmoz Rob Ousby looks at how to increase clicks on your organic listings via some careful crafting of the snippet which the search engines display in their results – SEO meets marketing – love it! 

Social Media

Is Social Media the marketing end-all? Doug  deGrood at Advertising Age isn’t convinced. An excellent opinion piece and well worth a read.

Marketing

I’m a massive fan of Malcolm Gladwell writer of Blink and The Tipping Point (incidentally if you haven’t already, do read his books). His latest article in the New Yorker explores How David Beats Goliath - i.e. how the underdog can win – even against the odds. It is a long article, but well worth a read.  

PPC

The pros and cons of bidding on clients own brand names is always up for debate. Over at Search Engine Journal, Brian Carter illustrates the value of brand PPC, giving a compelling argument backed up with some interesting stats, which might make you think again.

Aaaannnnd Finally, Friday’s Funny

This week I’ve been somewhat preoccupied with grammar and punctuation, hence this cartoon really tickled me (NB there’s a naughty swear word in the cartoon, so don’t click the link if you’re offended by such things). 

Hat tip to Ciaran for this. 

Have a lovely weekend

Image credit joyosity