Background

Mortgageplus are a medium sized mortgage broker with a network of branches in Ireland. With the combined rapid growth of the Irish property market and the consumer shift towards the internet, Mortgageplus recognised the opportunity in front of them.

Engagement

Gravytrain were selected from a wide range of online marketing agencies to provide consultancy services and help establish Mortgageplus as the number one mortgage broker in Ireland. The brief was also to develop a destination site where users can calculate how much they can borrow, and the cost or monthly mortgage payments and obtain information before electing to contact one of their brokers. A completely new website was developed, offering users easy access to information yet encouraging them to make an application or receive a quote from a qualified representative giving reasons to do so and differentiating Mortgageplus from their competition. A comprehensive marketing campaign was also developed covering both PPC & SEO activities, landing page development and conversion rate optimisation.

Results

Within the first eight weeks, Mortgageplus saw a massive uplift in web traffic in addition to a record number of mortgage applications from the web, whilst retaining a cost per application of under €20. Additionally within 6 months of the SEO campaign going live, Mortgageplus were in the front page of Google.ie for the phrase ‘mortgage’ and ‘mortgages’.

The website continues to perform well despite the collapse of the Irish mortgage market in the last year.

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