Background

PropertyQuoteDirect is one of the UK’s leading insurance brokers specialising in property insurance for residential and commercial landlords. The website has been in existence for approximately 5 years and over the last 2-3 years has developed from a lead generation type website to a fully interactive quote and buy online system. After the initial launce of the interactive system, PropertyQuoteDirect recognised the need to fine-tube the process, primarily because of the high number of questions that needed to be asked to obtain a quote.

Engagement

Gravytrain Limited carried out a detailed analysis of the quote process from start to finish, with a view to identifying where users were abandoning the quote process. The website used a 4-5 step process and was achieving a click to quote ratio of around 26% on new traffic. Several alternative question sets / processes were suggested and tested against the current process. The results were very positive and a final quote process was put forward to the client for approval.

Results

Increased Click to Quote Ratio by 49%

Sold additional 32 policies per 1000 visitors

Increased revenue by over £10,000 per 1000 visitors