Gaining a larger market share is one of the key objectives of both paid and organic search campaigns. However, digital marketing isn’t just about gaining more traffic and a bigger market share – thanks to our market-leading technology we are able to provide expert consumer insights that will increase conversion rates across your site and enhance SEO and PPC campaigns.
Here at Gravytrain we specialise in a wide range of consumer insight strategies, including Conversion Rate Optimisation (CRO), User Experience (UX) and Google Analytics analysis. Each data-driven method improves your site’s design and capabilities, thus improving conversion rates and ROI time and again.
|Conversion Rate Optimisation (CRO)||Google Analytics|
|Accessible User Experience|
Conversion Rate Optimisation (CRO)
Conversion Rate Optimisation (or “CRO”) consists of analysing online consumer behaviour and providing data-led A/B or multivariate testing to improve conversion rates. Here at Gravytrain our CRO campaigns are backed up by empirical evidence and data, meaning we take the guess work out of what changes will provide the best results.
We use market-leading tools and technology to analyse user behaviour, including heat maps, user paths, click maps, scroll rates and recordings of user journeys. We have an iterative process that ensures each A/B or multivariate test is determined by user data and is then ran in the most efficient way possible. With these results we are able to increase conversion rates by 10% in as little as 2 months.
User Experience (UX)
Consumers need to be able to use a website as efficiently as possible regardless of their browser or device. User Experience (or “UX”) ensures that user journeys are effortlessly streamlined, continuously guiding customers through the conversion funnel. With UX there are some best-practices that we can easily implement on your site, through to bespoke applications that Gravytrain can fully develop and manage.
With UK online purchases via mobile grossing over £13billion in 2015 alone, it’s essential that sites are optimised for both desktop and mobile devices. Gravytrain provides full UX optimisation across all devices, including multiple variations of smart phones and tablets. With our expertise, we can ensure your site delivers optimal user experience on all browsers and devices, every time.
Google Analytics is the most popular web analytics service in the world, used by 55% of the world’s 10,000 most popular websites. Google Analytics has a plethora of features which allows granular analysis of user behaviour, including where traffic originated, the most popular areas of your site, user journeys and conversion rates to name a few.
Gravytrain has spent over 16 years of experience utilising Google Analytics, giving us expert knowledge of its capabilities and reporting framework. We use Google Analytics on a daily basis to inform our search strategies and implement ground-breaking search campaigns including Machine Learning based AI for PPC and SEO.