Analytics packages offer the ability to gain insight into performance which is essential when striving to achieve your target performance and are thereby essential to any online business.
What is Analytics?
By definition, analytics is the collection of data of everything measurable within the online world. Here at Gravytrain, we use a number of resources at our disposal to measure all aspects of performance, ranging from our customer’s websites to our advertising campaigns.
Why We Use Analytics?
We use analytics to help improve all aspects of your online business. With the use of proper tracking, we can understand how our clients’ websites are performing or under performing, and make the necessary changes to improve them. Furthermore, analytics allows us to build the most successful, cost effective marketing campaigns therefore providing the best possible return on investment.
What Can Analytics Be Used For?
Analytics can be used to measure the effectiveness of all aspects of your business with tailor made tools, which can include:
- Website performance
- Search engine optimisation
- Search engine marketing
- Social media marketing
Different Types of Analytics Software
At Gravytrain we use a whole host of analytic applications, tailored for any specific need. Some of our most popular include:
- Google Analytics
- SEO tracking software
- Response Tap for phone call tracking purposes
Interested in using analytics to improve your business with Gravytrain? Call or email us to discuss your requirements and start moving forward!