Welcome to the glossary section of our site please feel free to search through here for any terms you want to learn more about.
A method of testing which aims to determine the ‘best’ of two aspects. For example, it is common to split test two landing pages for a given PPC campaign to see which of the two converts better. Alternatively you could split test two ads to see which performs better.
A method of testing which aims to determine the ‘best’ of two aspects. For example, it is common to split test two landing pages for a given PPC campaign to see which of the two converts better. Alternatively you could split test two ads to see which performs better.A method of testing which aims to determine the ‘best’ of two aspects. For example, it is common to split test two landing pages for a given PPC campaign to see which of the two converts better. Alternatively you could split test two ads to see which performs better.
Topic/s: Advertising
Refers to the positioning of collateral on a web page – ‘above the fold’ refers to any collateral which can be seen without scrolling down the page. ‘Below the fold’ refers to anything which you have to scroll down to view.
Topic/s: Advertising
A link shown in full e.g. http://www.gravytrain.co.uk/seo.php – this type of link will always point back to this page regardless of where it is placed.
See Also: Relative Link
Topic/s: Coding, SEO
Web Accessibility is practice of making websites accessible to those with disabilities. This can also help with SEO as search engines cannot see pictures or flash.
Topic/s: Coding, SEO
Within Google’s Adwords programme an Adgroup is a group of keywords which all show the same advert / variety of adverts. It is important to create tightly targeted Adgroups, so that you can then created targeted ads which will appeal to users who are searching for the keywords / phrases which you are bidding on.
See also: Adwords
Topic/s: Paid Search
AdSense is run by Google – it matches ads to the website publisher’s content, and they earn money whenever their visitors click the ads. For more information see http://www.google.com/adsense/login/en_GB/
Topic/s: Advertising
Adwords is Google’s paid search advertising programme. For more information see https://adwords.google.co.uk/
Topic/s: Advertising, Paid Search
Affiliate marketing is essentially a revenue share deal. Affiliates will display your ads for free, but will receive a percentage of the revenue which you receive as a result of direct sales from their referrals.
Topic/s: Advertising
This refers to the name of the crawler, spider or bot (from a search engine) which is currently visiting your site to update their index.
Topic/s: SEO
Stands for ‘Asynchronous JavaScript And XML’. Often used on online forms, as it allows for data to be requested and received without the need for reloading the page.
Topic/s: Coding
Alexa is a site traffic ranking tool which allows you to view your own site stats versus your competitors. This data is collated via Alexa Toolbar users. For more information see http://www.alexa.com/
Topic/s: Web Tools
A mathematical calculation used to solve a problem or make a decision. Search Engine’s use algorithms to determine where websites appear for specific search queries.
Topic/s: SEO
A search engine owned by Yahoo. See http://www.alltheweb.com/
Topic/s: Search Engines
The Alt Attribute is most commonly used to enter a text description of an image. This is often used for making websites more accessible if users are unable to download graphics or for those with disabilities who use assistive technology. It is also used for SEO purposes as search engines cannot see images.
Topic/s: SEO
One of the earliest search engines – it’s now owned by Yahoo! See http://www.altavista.com/
Topic/s: Search Engines
An Alt Attribute is sometimes incorrectly referred to as an image’s Alt Tag – see Alt Attribute for definition
Topic/s: Coding, SEO
The science of analysis – businesses often use analytics packages to assist them in making business decisions. Google offer a free analytics package called – Google Analytics see http://www.google.com/analytics/
Topic/s: Web Tools
This is visible part of a hyperlink on a web page which is clickable. The words which form the anchor text can determine search engine ranking for the keywords utilised within the anchor text, as search engines (Google in particular) associate the keywords contained in the anchor text to the page being linked to. In the past manipulation of anchor text has resulted in Google Bombing – famously George W Bush was returned first in search results for the search ‘miserable failure’ – however Google claim they have now fixed this. See Google Bombs for more information
See Back Links, Link Building, Paid Links, Reciprocal Links, Link Farms
Topic/s: Link Building, SEO
A set of defined rules that allows access and interaction with a system
Topic/s: Coding
Ask was formerly known as Ask Jeeves – and was the first commercial search engine to support search queries in plain English as well as traditional keyword searching. See http://uk.ask.com/?o=312&l=dir
Topic/s: Search Engines
Stands for Active Server Pages. ASP is a programming language which Microsoft developed for building dynamic web sites.
Topic/s: Coding
One of the many factors which search engine algorithms take into account when deciding how a particular site or page to ranks. A site maybe considered either a topical authority i.e. contain content relevant to one particular subject, or a general authority i.e. contain content relevant to many subjects e.g. Wikipedia
Topic/s: SEO
The practice of using automated software to submit your web pages to search engines. NB some search engines attempted to prevent this practice by including submission codes (shown as a graphic) which need to be keyed at the time of submission.
See Also: Bulk Submission Services
http://www.gravytrain.co.uk/glossary/2009/08/bulk-submission-service/See
Topic/s: SEO
