AdSense is run by Google – it matches ads to the website publisher’s content, and they earn money whenever their visitors click the ads. For more information see http://www.google.com/adsense/login/en_GB/
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August 10, 2009
Accessability
Web Accessibility is practice of making websites accessible to those with disabilities. This can also help with SEO as search engines cannot see pictures or flash.
Absolute Link
A link shown in full e.g. http://www.gravytrain.co.uk/seo.php – this type of link will always point back to this page regardless of where it is placed.
See Also: Relative Link
Above the fold
Refers to the positioning of collateral on a web page – ‘above the fold’ refers to any collateral which can be seen without scrolling down the page. ‘Below the fold’ refers to anything which you have to scroll down to view.
A/B Split Testing
A method of testing which aims to determine the ‘best’ of two aspects. For example, it is common to split test two landing pages for a given PPC campaign to see which of the two converts better. Alternatively you could split test two ads to see which performs better.
A method of testing which aims to determine the ‘best’ of two aspects. For example, it is common to split test two landing pages for a given PPC campaign to see which of the two converts better. Alternatively you could split test two ads to see which performs better.A method of testing which aims to determine the ‘best’ of two aspects. For example, it is common to split test two landing pages for a given PPC campaign to see which of the two converts better. Alternatively you could split test two ads to see which performs better.