Abbreviation for Business to Business
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August 13, 2009
Cache
Memory used to store frequently used data which might otherwise take some time to load. Search engines hold cached copies of web pages.
Emphasis
An HTML tag used to emphasise important words and / or phrases. It causes the text to appear in italics i.e. – emphasis. Whilst this can be useful from an SEO perspective, clearly if this is overused then the site may look strange to human visitors.
Social networking site launched in February 2004. See http://www.facebook.com
Gateway Page
Also referred to as a bridge page or a doorway page. Refers to a page whose sole purpose is SEO. It contains keyword rich copy and a link into a website.
See Also: Bridge Page, Doorway Page
Header Tag
As the name suggests, an HTML tag used to denote a heading on a web page. Search engines give more weight text that is marked with a heading text so this is often used for SEO.
Impression
A marketing metric which refers to the number of times your ad is viewed.
Java
Java is a programming language which was created by Sun Microsystems and was released in 1995. However sometimes when people refer to Java they mean coffee, if you’re feeling kind you could go fetch them a cup of the good stuff…
See Also: Java Applet, JavaScript
Lemmings
The page a visitor arrives on (or lands on) after clicking on an advertisement or link.
Manual Submission
Submitting your site to a search engine manually rather than using a submission tool or service. In an ideal world you will not need to submit your site to search engines at all, as they should be able to find and crawl your site by following links from other sites.
Natural Language Processing
Refers to algorithms which attempt to understand the users intent (or true meaning) behind the search query which they have entered into the engine.
On-theme
As the phrase suggests, this refers to web content which is relevant to a particular theme or topic.
Pagejacking
The dubious technique of stealing high ranking content from one site and placing it on to another with the aim of manipulating search engine results. This is a black hat technique and may result in receiving a penalty.
Reach
The number of people who might view a particular type of media e.g. a magazine, newspaper, TV ad, or online ad.
Safari
A web browser, developed by Apple. See http://www.apple.com/safari/
Target Audience
Marketing jargon for the desired person or group of people who you would like to see your marketing messages. Also referred to as Target Market
Unethical SEO
See Blackhat SEO
Vertical Search
Whereas traditional search engines crawl and index the whole internet, vertical search engines instead focus on a specific topic. Frequently, companies who cater for this topic elect to advertise on these vertical search sites as although they cannot necessarily deliver the volume that a traditional search engine can, they are able to deliver a very focused audience. Vertical search sites are prevalent in the following industries – property, jobs, corporate purchasing etc
Web 2.0
Refers to the second generation of internet sites which allow users to interact with each other and the sites which they visit. Example Web 2.0 styles of site include Social Bookmarking Sites, Social Networks etc
See Also: Social Bookmarking, Social Networking
Xenu
Xenu link sleuth is a free to download tool which checks sites for broken links. See http://home.snafu.de/tilman/xenulink.html
Yahoo!
Yahoo! Provides many services including a search engine, the Yahoo! Directory, a Web Portal, Yahoo! Mail, news, and posting. See http://www.yahoo.com
Zebra
A black and white striped equine