Links which point to your site from domains other than your own. Good quality inbound links from trusted sites are widely acknowledged to be an important element in search engine ranking.
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August 14, 2009
Back Links
A link from one website to another. A site’s links and the anchor text used (see the entry on anchor text for further info) are key factors by which search engines rank sites for keywords. See also link building, paid links, reciprocal links and link farms.
See Also: In Links
B2C
Abbreviation for Business to Consumer