A website where users can upload, view and share their video clips. http://www.youtube.com
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Yahoo! Directory
The Yahoo Directory was originally utilised for search until they switched to crawler-based listings for their results in 2002. It is widely acknowledged that search engine algorithms do place value on the Yahoo! Directory. See https://ecom.yahoo.com/dir/submit/intro
See Also: Directory, DMOZ, Link Building
XML
Stands for Extensible mark up Language. Recommended by the World Wide Web Consortium, XML started as a subset of SGML (standard generalised mark-up language). It is used to facilitate the sharing of data via different information systems, particularly online.
Wordtracker
Wordtracker is a keyword generating tool. It utilises search terms collected from Dogpile and Metacrawler. See http://www.wordtracker.com
WordPress
WordPress is a free open-source publishing system for content which is frequently updated e.g. blogs. See http://wordpress.org
See Also: Blog
Wikipedia
A free, multilingual, open content encyclopaedia project operated by the non-profit Wikimedia Foundation. Its name is a blend of the words wiki (a technology for creating collaborative websites) and encyclopaedia. See http://en.wikipedia.org/wiki/Main_Page
Wiki
A technology for creating collaborative websites.
Whois
A TCP based query used to determine the owner of a domain name.
White Hat SEO
The opposite of Black Hat SEO – often called ethical SEO, this type of optimisation follows the guidelines from the search engines themselves and typically focuses on creating quality content which will assist the site in ranking for key terms.
See Also: Black Hat SEO, Ethical SEO
Weblog
A weblog is (normally) regularly updated and allows it’s readers to interact with the blogger by leaving comments which will normally elicit a response from the writer. Readers can also elect to sign up to RSS feeds. Good blogs will attract links from their readers who find their content relevant / interesting, and / or readers may submit articles of interest to other social media sites such as Digg.
See Also: Blog
Web Standards
Web Standards most commonly refers to the guidelines issued by the W3C regarding the accessibility and usability of web sites. For further details see http://www.w3.org/
See Also: Web Standards
Web Crawler
Web Browser
Software which allows users to surf the internet and view web sites.
See Also: Internet Explorer, Mozilla Firefox, Firefox, Safari
Visit
An online marketing metric. A visit is when a user accesses a site and then either leaves of their own accord, or the session will expire after a period of inactivity.
See Also: Session
Visibility
Refers to how well ranked a site is for particularly relevant search terms.
Viral Marketing
Refers to any form of advertising which propagates itself.
USP
Abbreviation for Unique Selling Proposition. Ideally every company should have a USP which should be reflected in all aspects of the business operation and communicated to consumers via marketing activity.
User Generated Content
Content which is generated by the users of a particular site, rather than by the site owners or employees.
Usenet
A precursor to the forums which we see online today, Usenet is a system which facilitates internet discussion. It was created in 1979 by tom Truscott and Jim Ellis.
Usability
How user-friendly (or otherwise) a particular site or particular pages of a site are.
URL Rewrite
A technique to make URLs more descriptive and search engine friendly for indexing purposes.
See Also: Mod Rewrite
URL
Stands for Uniform Resource Locator. A URL is a unique character string which represents the location of a web page or resource on the internet.
Universal Search
Blended search results incorporate many sources into the results pages of a search rather than simply web pages. The results may include: images, videos, maps, products, news and books. Google call this universal search.
See Also: Blended Search Results
Universe
Advertising jargon – as opposed to meaning everyone it refers to the total target market.
Unique Visitors
Marketing metric which refers to the number of unique visitors which visit your site over a given period of time – most commonly over a month
Typepad
A blogging service from Six Apart Ltd, launched in 2003.
A social networking site which allows friends / family / co-workers to communicate via short messages (140 character limit)
Traffic Rank
Refers to search engine algorithms which place more weight on links given out from highly trusted web pages from trusted sources such as educational institutions, governments etc
Traffic Estimator
Google Pack
Free software which has been selected by Google and can be downloaded directly via http://pack.google.com/intl/en-gb/pack_installer.html?hl=en-gb&gl=uk
Google Suplemental Index
Web pages will end up in Google’s Supplemental Index if Google’s algorithm judges them to be made up of largely duplicate content and / or they have a lower trust score. Pages in the supplemental index may still rank in search results, but only if Google finds relatively few results in its main index which are relevant to the search query which the user has entered.
Google Toolbar
An internet browser add on created by Google. Features include pop up blocker, Google Search Box, Page Rank display, Spell Check.
Google Trends
A tool from Google Labs which allows users to view the volume of specific search queries. See http://www.google.com/trends
Google Traffic Estimator
A free tool which Google provide to give an indication of the likely traffic levels of selected keywords. It provides a visual indication of the search volume, estimated average cost per click and estimated clicks per day. To obtain more accurate data use the version of the tool available via Adwords when you are in the Adgroup which you would like to add the keyword to.
Traffic
Offline – a good excuse for being late for work. Online – refers to the amount of visitors which your site receives.
Trademark
A distinctive name, phrase, motto, slogan, logo, sound etc which identifies a product or service that has been registered by a given company. Trademark ownership grants the owner to prevent the competition from using similar wording, logos etc.
Tracking
Websites allow a plethora of tracking opportunities, and there are many tools (both free and paid for) which allow you to track the way in which users navigate your site and convert (if applicable).
Trackback
A notification that a site has been mentioned by another. These notifications are often included within blogging software.
Toolbar
An add on for a web browser – examples include the Google Toolbar which includes a search box, pop up blocker etc
See Also: Google Toolbar
Token
A token is an object which allows a user to perform an operation or access a particular service. Tokens are often used to uniquely identify users and record their actions.
Title Tag
See Page Title
Theme
In the context of SEO, the theme of a web page is the primary focus of the keywords.
Text Ad
An advert which is comprised purely of text rather than images, video etc.