Refers to the positioning of collateral on a web page – ‘above the fold’ refers to any collateral which can be seen without scrolling down the page. ‘Below the fold’ refers to anything which you have to scroll down to view.

This entry was posted on Monday, August 10th, 2009 at 5:03 pm and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.