As paid search campaigns become increasingly complex, some advertisers elect to utilise bid management tools to assist them in managing their spend. These tools integrate with analytics packages – to amend bids according to conversion rates and ROI; and / or stock control systems (in the case of e-tailers) to ensure clients are not bidding on terms pertaining to items which are out of stock.

This entry was posted on Tuesday, August 18th, 2009 at 11:43 am and is filed under Paid Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.