Within an auction environment participants place bids (essentially state how much they are willing to pay for a given item). With reference to paid search advertisers bid (i.e. state the maximum they are willing to pay) on a per click basis for someone who is searching for a particular keyword or search term.

This entry was posted on Tuesday, August 18th, 2009 at 11:44 am and is filed under Paid Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.