Marketing / Advertising term pertaining to copy which encourages a consumer to engage in a course of within an ad. Typical calls to action include sign up now, call today, click here etc.

This entry was posted on Tuesday, August 18th, 2009 at 12:19 pm and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.