Refers to the rate at which users click through, normally expressed as a percentage. This metric is often used in reference to pay per click (PPC) ads.

See Also: Clickthrough, Pay Per Click

This entry was posted on Tuesday, August 18th, 2009 at 12:53 pm and is filed under Marketing Metrics, Paid Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.