An ad which allows the user to view additional information without leaving the page they were originally viewing. Typically the additional content appears beneath the original ad. Also known as click-down ad.

See Also: Click Down Ad

This entry was posted on Tuesday, August 25th, 2009 at 11:04 am and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.