An ad which is displayed in a separate window which relates to a banner which is currently being displayed on a web site. Ordinarily the banner will appear first, then a couple of seconds later, the daughter window will appear.

This entry was posted on Tuesday, August 18th, 2009 at 10:00 am and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.