Commonly used in paid search campaigns, dayparting is the process of turning ad campaigns on or off based around either your business needs, or your users behaviour. For example if you only man your phone lines from 9am-5.30pm and you are running a paid search campaign which generates calls, then it makes sense to only run paid search ads between the hours of 9am-5.30pm.

This entry was posted on Tuesday, August 25th, 2009 at 2:18 pm and is filed under Paid Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.