Often used in paid search advertising in order to make ads appear more relevant to searchers. Utilising a small amount of code, the keyword which the search engine user has typed into the search box is automatically inserted into the ad.

This entry was posted on Tuesday, August 25th, 2009 at 5:22 pm and is filed under Paid Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.