Refers to Google Adwords paid search matching options. As exact match suggests, when you bid on this type of matching term, your ad will only appear when a user types in that exact keyword into the search box. For further details see http://adwords.google.com/support/bin/answer.py?hl=en&answer=6100

See Also: Keyword Matching, Phrase Match, Broad Match, Negative Match

This entry was posted on Tuesday, August 25th, 2009 at 5:28 pm and is filed under Paid Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.