A term often coined in direct mail, email and advertising; geo-targeting refers to the process of targeting your messages based on where your desired audience is located. Currently Google, Yahoo! and Microsoft AdCenter allow you to demographically target paid search ads.

See Also: Demographic Targeting

This entry was posted on Wednesday, August 26th, 2009 at 11:07 am and is filed under Paid Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.