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Keyword Matching

Refers to the options which paid search advertisers can elect to ‘match’ the keyword terms which they are bidding on. Match types include broad, phrase, exact and negative.

See Also: Broad Match, Phrase Match, Exact Match, Negative Match

This entry was posted on Wednesday, August 26th, 2009 at 2:33 pm and is filed under Paid Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Keyword Matching”

  1. Broad Match « Glossary Says:
    September 17th, 2009 at 9:37 am

    [...] Also: Keyword Matching, Phrase Match, Exact Match, Negative [...]

  2. Exact Match « Glossary Says:
    September 28th, 2009 at 9:23 am

    [...] Also: Keyword Matching, Phrase Match, Broad Match, Negative [...]

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