The long tail refers to the numerous and very varied keywords which when aggregated typically account for far more web traffic and conversions than the more generic ‘head’ keywords. For example a term such as ‘SEO’ may account for around 10% of our site’s traffic; but around 80% of our traffic will come from other far more specific long tail queries such as ‘managing Google paid search campaigns’.

This entry was posted on Thursday, August 27th, 2009 at 10:15 am and is filed under Paid Search, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.