Mod Rewrite is a tool which allows you to return a different URL from the one that was requested. One of it’s uses is to convert dynamic URLs into static looking HTML URLs in order to make them more memorable to users. mod_rewrite is also used for SEO purposes as Search Engines are not keen on dynamic URLs and they generally take longer to index them. An example of mod rewrite: A user may ask for http://www.gravytrain.com/marketing/ppc/, but will really be given http://www.gravytrain.com/index.php?subject=marketing&service=ppc by the server.  So the user will be viewing the content on the dynamic page http://www.gravytrain.com/index.php?subject=marketing&service=ppc, but the URL address in the browser will read http://www.gravytrain.com/marketing/ppc/

See Also: URL Rewrite

This entry was posted on Thursday, August 27th, 2009 at 10:28 am and is filed under Coding, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.