The practice of purchasing links i.e. paying other to link to you, rather than acquiring links based on the merit of your content. The practice of buying and selling links is frowned upon by search engines as it undermines their algorithms which take into account the number of links a given site has in determining ranking. Google in particularly have been known to de-index where they believe links have been bought or sold.

See Also: Link Building

This entry was posted on Thursday, August 27th, 2009 at 12:14 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.