Traditional media pricing models were based on reach – e.g. offline this may be readers (in the case of newspapers or magazines) and online this was based on impressions or views of a given web page. PPC differs from this model in that you only pay when someone clicks on your ad rather than simply viewing it.

This entry was posted on Thursday, August 27th, 2009 at 12:19 pm and is filed under Advertising, Paid Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.