Phrase match is one of the keyword matching options available on Google to target your ads to users’ search phrases. Phrase match keywords are entered between quotation marks, for example “football boots” – Your ads will appear for any searches containing the phrase “football boots”, with any additional words before or after the phrase in quotations.

See Also: Broad Match, Exact Match, Negative Match, Keyword Match

This entry was posted on Thursday, August 27th, 2009 at 12:29 pm and is filed under Paid Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.