Reputation Management
In online terms this means managing the search engine results of search queries which directly relate to your brand e.g. your brand name, key product names, the names of the directors of the company etc. In reality it is unlikely that you will be able to prevent any / all negative reviews of your products or services from appearing in the results, however you wherever possible aim to open an dialogue with customers and try to resolve any queries.
See Also: Technorati
