An HTML tag used to emphasise important words and / or phrases. It causes the text to appear in italics i.e. – emphasis. Whilst this can be useful from an SEO perspective, clearly if this is overused then the site may look strange to human visitors.
Glossary
Welcome to the glossary section of our site please feel free to search through here for any terms you want to learn more about.
Error Page
A page which is displayed when a given web page cannot be accessed.
See Also: Custom Error Page
Ethical SEO
The opposite of Black Hat SEO – often called White Hat SEO, this type of optimisation follows the guidelines from the search engines themselves and typically focuses on creating quality content which will assist the site in ranking for key terms.
See Also: White Hat SEO, Black Hat SEO, Unethical SEO
Exact Match
Refers to Google Adwords paid search matching options. As exact match suggests, when you bid on this type of matching term, your ad will only appear when a user types in that exact keyword into the search box. For further details see http://adwords.google.com/support/bin/answer.py?hl=en&answer=6100
See Also: Keyword Matching, Phrase Match, Broad Match, Negative Match
Expandable Banner
A banner ad expands when a user clicks on it / or if they move their cursor over it
External Link
An outbound link from one website to another.