Also referred to as a bridge page or a doorway page. Refers to a page whose sole purpose is SEO. It contains keyword rich copy and a link into a website.
See Also: Bridge Page, Doorway Page
Glossary
Welcome to the glossary section of our site please feel free to search through here for any terms you want to learn more about.
Geo-Targeting
A term often coined in direct mail, email and advertising; geo-targeting refers to the process of targeting your messages based on where your desired audience is located. Currently Google, Yahoo! and Microsoft AdCenter allow you to demographically target paid search ads.
See Also: Demographic Targeting
The most frequently used search engine worldwide. See www.google.co.uk
Google Adsense
Google Adsense offers web site owners the opportunity to earn revenue by placing ads which are targeted their site and content. When a web site owner signs up with Adsense they become part of the Google Content Network.
Google Advertising Professional (GAP)
An individual who has passed the Google Advertising Professional exam. The exam and syllabus is designed and run by Google to help provide training for those who manage paid search campaigns.
Google Analytics
Google’s free analytics package -see http://www.google.com/analytics/ It was originally modelled on Urchin on Demand after Google acquired Urchin Software Corp. in April 2005. The system has since been enhanced after Google acquired Measure Map from Adaptive Path in 2006.
Google Base
An online database provided by Google into which any user can add almost any type of content, which, if Google deem it relevant, may appear on its shopping search engine, Google Maps or other online property. Currently, Google Base acts like a free classified ads service.
Google Bombs
The practice of getting a web page on a site you do not own or work on behalf of, to rank in Google for a particular keyword or phrase. The intent behind this could be humorous or malicious. Google bombers work by asking the internet community to link to a particular page on a website using prescriptive anchor text. Because Google’s algorithm takes into account anchor text from links to sites, if enough sites link using a particular word or phrase, the page / website will begin to rank for this term. Initially Google took the position that they would not alter any search engine results in order to preserve the integrity of their search engine. However, in September 2007, changes were made to the indexing structure in an attempt to defuse these bombs.
See Also: Anchor Text
Google Bot
Google’s Search Engine spider.
See Also: Bot, Crawler, Robot, Spider, Web Crawler
Google Bowling
A malicious black hat technique of undertaking a link building campaign to purchase links from poor quality sites and point them at a competitor’s site with the express intention of getting that site penalised by Google (or even de-indexed).
See Also: Black Hat SEO, Links
Google Checkout
Google’s online payment service. It allows users to store their credit or debit card details in one place and pay on a variety of sites.
Google Dance
When Google update their algorithm sites often see their positions in the search engine results move and / or fluctuate for period of time until each of Google’s data centres update.
Google Juice
Also referred to as Link Juice this refers to the reflected glory some pages will receive if they are linked to other pages with lots of high quality links. This is because Google’s algorithm sees pages with high quality links as being an authority.
See Also: Link Juice
Google Keyword Tool
A free tool which Google provide to assist advertisers to decide which keywords they should utilise within paid search campaigns. In addition to providing keyword suggestions, the tool offers an indication of cost per click and search volume for specific keywords. See https://adwords.google.com/select/KeywordToolExternal
Google Labs
Google Labs is where Google’s latest developments are launched in beta for testing. Users are encouraged to ‘play’ with the prototypes and provide feedback to Google’s developers. See http://labs.google.com/
Google Pack
Free software which has been selected by Google and can be downloaded directly via http://pack.google.com/intl/en-gb/pack_installer.html?hl=en-gb&gl=uk
Google Suplemental Index
Web pages will end up in Google’s Supplemental Index if Google’s algorithm judges them to be made up of largely duplicate content and / or they have a lower trust score. Pages in the supplemental index may still rank in search results, but only if Google finds relatively few results in its main index which are relevant to the search query which the user has entered.
Google Toolbar
An internet browser add on created by Google. Features include pop up blocker, Google Search Box, Page Rank display, Spell Check.
Google Traffic Estimator
A free tool which Google provide to give an indication of the likely traffic levels of selected keywords. It provides a visual indication of the search volume, estimated average cost per click and estimated clicks per day. To obtain more accurate data use the version of the tool available via Adwords when you are in the Adgroup which you would like to add the keyword to.
Google Trends
A tool from Google Labs which allows users to view the volume of specific search queries. See http://www.google.com/trends
Google Website Optimiser
Google’s free multivariate testing and optimisation tool which allows web site owners / marketers to understand how a site’s design and content affect conversion rates, bounce rates etc. See https://www.google.com/accounts/
Googlewhack
When a two word query is entered into Google, but returns only one result. Made famous by British comedian Dave Gorman who authored a book called “Googlewhack Adventure” wherein he travelled the world finding people who had authored them. See http://www.davegorman.com/projects_googlewhack_adventure.html
Google XML Sitemap
XML files that list all of a site’s URLs for indexing purposes.
Grey Hat SEO
Somewhere in between White Hat and Black Hat SEO (often incorporating techniques from both).
See Also: Black Hat SEO, White Hat SEO