Glossary

Welcome to the glossary section of our site please feel free to search through here for any terms you want to learn more about.

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Header Tag

As the name suggests, an HTML tag used to denote a heading on a web page. Search engines give more weight text that is marked with a heading text so this is often used for SEO.

Topic/s: Coding, SEO

Hidden Keywords

See hidden text

See Also: Black Hat SEO

Topic/s: SEO

Hidden Text

A Blackhat SEO technique that involves inserting text which only Search Engine spiders can see (often this is achieved by placing text which is the same colour as the background colour on the page). Whilst this may result in better rankings in the short term, Search Engines are wise to this technique and sites employing it are likely to be penalised.

See Also: Black Hat SEO

Topic/s: SEO

Hits

Widely regarded as an out-moded metric, a hit is not the same as a visit. A hit is a download of a file from a web server – so if a page on your site contains 5 graphics, then you will generate 6 hits every time this page is requested – 5 for the graphics and 1 for the page.

See Also: Visit

Topic/s: Marketing Metrics

Home Page

The main page of a web site where visitors typically land. It’s function is to explain the purpose of the site, and provide navigation to access key areas of the site.

Topic/s: Internet

HTML

An abbreviation for Hyper Text Mark-up Language, used for formatting websites.

See Also: HTML Source

Topic/s: Coding

HTML Source

The source code is the unformatted version of the site.

See Also: HTML

Topic/s: Coding

HTTP

abbreviation for Hyper Text Transfer Protocol. This protocol is used to transfer data residing on a server into an active web browser (i.e. to display the web page on the users computer from the server where it is stored).

Topic/s: Internet

HTTP 301

A 301 redirect alerts search engines that the site which previously resided at this domain has been permanently moved to a new one.

See Also: HTTP 302

Topic/s: Coding, SEO

HTTP 302

A 302 redirect alerts search engines that the site which previously resided at this domain has been temporarily moved.

See Also: HTTP 301

Topic/s: Coding, SEO

HTTP 404

This message means that the document (or page) which you requested could not be found by the server.

Topic/s: Internet

Hyperlinks

See links

Topic/s: SEO