The page a visitor arrives on (or lands on) after clicking on an advertisement or link.
Glossary
Welcome to the glossary section of our site please feel free to search through here for any terms you want to learn more about.
Lemmings
The page a visitor arrives on (or lands on) after clicking on an advertisement or link.
Link Bait
Link bait is content which has been specifically created to generate (or bait) links from other sites.
See Also: Links
Link Building
It is widely acknowledged that search engine algorithms take into account the number of links to a site when determining how sites should rank in the results pages. As such building links from other quality sites is a technique which site owners / employees undertake to try to improve their rankings. These links should be generated naturally based on quality content – links should not be bought or sold.
See Also: Directory, DMOZ, Paid Links, Yahoo! Directory
Link Churn
Link Churn is a measure (normally expressed as a percentage) which illustrates the rate at which a site loses links over time. For example a site started out with 100 links, and over the course of a year they lost 10 they would have a churn rate of 10%.
Link Farm
A site which freely links to other sites without any regard for the relevancy or quality of these links. These types of sites can be deemed as ‘bad neighbourhoods’ by search engines, and having these types of sites linking to yours can actually damage your rankings.
See Also: Paid Links
Link Juice
This refers to the reflected glory some pages will receive if they are linked to other pages with lots of high quality links. This is because Google’s algorithm sees pages with high quality links as being an authority.
See Also Google Juice
Link Popularity
Refers to the number of sites which link to a given site – the more sites that link to it – the greater the link popularity.
See Also: Link Building
Links
A clickable image or piece of text which takes the user to another web page.
Link Spam
It is widely acknowledged that search engine algorithms take into account the number of links to a site when determining how sites should rank in the results pages. The phrase Link Spam refers to links which have been set up purely to improve search engine ranking, but have no particular use or relevance to human users.
See Also: Link Building
Log Files
Server files which hold details on where your visitors were referred from e.g. other sites, search engines, or whether they typed your web address directly into your browser. If your visitors were referred from a search engine these files also include the search query which the user entered to find your site.
Long Tail
The long tail refers to the numerous and very varied keywords which when aggregated typically account for far more web traffic and conversions than the more generic ‘head’ keywords. For example a term such as ‘SEO’ may account for around 10% of our site’s traffic; but around 80% of our traffic will come from other far more specific long tail queries such as ‘managing Google paid search campaigns’.