Glossary

Welcome to the glossary section of our site please feel free to search through here for any terms you want to learn more about.

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Natural Language Processing

Refers to algorithms which attempt to understand the users intent (or true meaning) behind the search query which they have entered into the engine.

Topic/s: Search Engines

Natural Search Results

Sometimes known as ‘Organic Search Results’. Refers to the results which are provided via a search engine which are not paid for. Normally search engines will make a differentiation by putting any paid listings under a heading which reads ‘Sponsored Results’ or similar. Whereas a company will be charged when users click on their paid listings, when a user clicks through an natural listing the company is not charged.

See Also: Organic Search Results

Topic/s: SEO

Navigation Bar

This is the top level navigation in any given website. Ordinarily this will either sit at the top of the page, or down the left hand side.

Topic/s: Web Design

Negative Match

In Paid Search you can add negative keywords to prevent your ads from displaying for certain searches. For example, if you sell bathrooms, you might consider using  as a negative keyword so that your ads do not show for searches for ‘how to build fitted wardrobes’.

See Also: Broad Match, Exact Match, Phrase Match,  Keyword Matching

Topic/s: Paid Search

Netscape

An American computer services company best known for it’s web browser. It was once the dominant browser, but lost out to Internet Explorer.

Topic/s: Internet, Software

Niche

The topic which a site is primarily focused on.

Topic/s: Marketing Jargon

Nofollow

Nofollow is an attribute used to tell search engines not to pass any authority to the site which they are linking to. As search engine algorithms view links as ‘votes’ by nofollowing a link, sites effectively are not ‘voting’ or passing on any authority via this link. Nofollow is commonly used on user-generated content sites such as blog comments to discourage spamming.

Topic/s: SEO

Noframes Tag

An HTML tag used to display text contained within frames to browsers that do not handle frames.

Topic/s: Coding

Notworking

A phrase coined by people who do not believe in spending time networking… ‘it’s not networking, it’s notworking’

Topic/s: Tom Foolery