Glossary

Welcome to the glossary section of our site please feel free to search through here for any terms you want to learn more about.

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On-theme

As the phrase suggests, this refers to web content which is relevant to a particular theme or topic.

Topic/s: SEO

Open Source

Open Source is a development methodology which offers developers access to the source code of the software product.

Topic/s: Software

Organic Search Results

Sometimes known as ‘Natural Search Results’. Refers to the results which are provided via a search engine which are not paid for. Normally search engines will make a differentiation by putting any paid listings under a heading which reads ‘Sponsored Results’ or similar. Whereas a company will be charged when users click on their paid listings, when a user clicks through an organic listing the company is not charged.

See Also: Natural Search Results

Topic/s: SEO

Outbound Links

A link from one website to another. Whilst some sites are unwilling to link out to other sites; outbound links can assist search engines in understanding what your site is about, and may make other sites more likely to link to you.

Topic/s: SEO

Overture

Originally branded as GoTo.com, they rebranded themselves as Overture Services Inc in Oct 2001. They were the first company to successfully provide paid search placement. They worked with MSN and Yahoo! and went on to acquire AltaVista and AllTheWeb. In 2003 Overture was purchased by Yahoo!

Topic/s: Paid Search