Glossary

Welcome to the glossary section of our site please feel free to search through here for any terms you want to learn more about.

  1. A
  2. B
  3. C
  4. D
  5. E
  6. F
  7. G
  8. H
  9. I
  10. J
  11. K
  12. L
  13. M
  14. N
  15. O
  16. P
  17. Q
  18. R
  19. S
  20. T
  21. U
  22. V
  23. W
  24. X
  25. Y
  26. Z

Unethical SEO

See Blackhat SEO

Topic/s: SEO

Unique Visitors

Marketing metric which refers to the number of unique visitors which visit your site over a given period of time – most commonly over a month

Topic/s: Marketing Metrics

Universal Search

Blended search results incorporate many sources into the results pages of a search rather than simply web pages. The results may include: images, videos, maps, products, news and books. Google call this universal search.

See Also: Blended Search Results

Topic/s: Search Engines

Universe

Advertising jargon – as opposed to meaning everyone it refers to the total target market.

Topic/s: Advertising

URL

Stands for Uniform Resource Locator. A URL is a unique character string which represents the location of a web page or resource on the internet.

Topic/s: Online Jargon

URL Rewrite

A technique to make URLs more descriptive and search engine friendly for indexing purposes.

See Also: Mod Rewrite

Topic/s: Coding, SEO

Usability

How user-friendly (or otherwise) a particular site or particular pages of a site are.

Topic/s: Web Design

Usenet

A precursor to the forums which we see online today, Usenet is a system which facilitates internet discussion. It was created in 1979 by tom Truscott and Jim Ellis.

Topic/s: Internet

User Generated Content

Content which is generated by the users of a particular site, rather than by the site owners or employees.

Topic/s: Marketing Jargon

USP

Abbreviation for Unique Selling Proposition. Ideally every company should have a USP which should be reflected in all aspects of the business operation and communicated to consumers via marketing activity.

Topic/s: Marketing Jargon