Glossary

Welcome to the glossary section of our site please feel free to search through here for any terms you want to learn more about.

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Web 2.0

Refers to the second generation of internet sites which allow users to interact with each other and the sites which they visit. Example Web 2.0 styles of site include Social Bookmarking Sites, Social Networks etc

See Also: Social Bookmarking, Social Networking

Topic/s: Internet

Web Browser

Software which allows users to surf the internet and view web sites.

See Also: Internet Explorer, Mozilla Firefox, Firefox, Safari

Topic/s: Internet

Web Crawler

A web crawler is an agent sent out by a search engine to catalogue websites for indexing purposes.

See Aslo: Bot, Crawler, Robot, Spider,

Topic/s: SEO

Weblog

A weblog is (normally) regularly updated and allows it’s readers to interact with the blogger by leaving comments which will normally elicit a response from the writer. Readers can also elect to sign up to RSS feeds. Good blogs will attract links from their readers who find their content relevant / interesting, and / or readers may submit articles of interest to other social media sites such as Digg.

See Also: Blog

Topic/s: Blogs, Social Media

Web Standards

Web Standards most commonly refers to the guidelines issued by the W3C regarding the  accessibility and usability of web sites. For further details see http://www.w3.org/

See Also: Web Standards

Topic/s: Coding, Web Design

White Hat SEO

The opposite of Black Hat SEO – often called ethical SEO, this type of optimisation follows the guidelines from the search engines themselves and typically  focuses on creating quality content which will assist the site in ranking for key terms.

See Also: Black Hat SEO, Ethical SEO

Topic/s: SEO

Whois

A TCP based query used to determine the owner of a domain name.

Topic/s: Internet

Wiki

A technology for creating collaborative websites.

Topic/s: Coding

Wikipedia

A free, multilingual, open content encyclopaedia project operated by the non-profit Wikimedia Foundation. Its name is a blend of the words wiki (a technology for creating collaborative websites) and encyclopaedia. See http://en.wikipedia.org/wiki/Main_Page

Topic/s: Internet, Web Tools

WordPress

Wordpress is a free open-source publishing system for content which is frequently updated e.g. blogs. See http://wordpress.org

See Also: Blog

Topic/s: Blogs, Software

Wordtracker

Wordtracker is a keyword generating tool. It utilises search terms collected from Dogpile and Metacrawler. See http://www.wordtracker.com

Topic/s: Paid Search, SEO, Web Tools