Glossary » Advertising http://www.gravytrain.co.uk/glossary Just another WordPress weblog Wed, 30 Sep 2009 13:35:02 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 A/B Split Testing http://www.gravytrain.co.uk/glossary/2009/08/ab-split-testing/ http://www.gravytrain.co.uk/glossary/2009/08/ab-split-testing/#comments Mon, 10 Aug 2009 15:59:49 +0000 admin http://www.gravytrain.co.uk/glossary/?p=3 A method of testing which aims to determine the ‘best’ of two aspects. For example, it is common to split test two landing pages for a given PPC campaign to see which of the two converts better. Alternatively you could split test two ads to see which performs better.

A method of testing which aims to determine the ‘best’ of two aspects. For example, it is common to split test two landing pages for a given PPC campaign to see which of the two converts better. Alternatively you could split test two ads to see which performs better.A method of testing which aims to determine the ‘best’ of two aspects. For example, it is common to split test two landing pages for a given PPC campaign to see which of the two converts better. Alternatively you could split test two ads to see which performs better.
]]> http://www.gravytrain.co.uk/glossary/2009/08/ab-split-testing/feed/ 0 Above the fold http://www.gravytrain.co.uk/glossary/2009/08/above-the-fold/ http://www.gravytrain.co.uk/glossary/2009/08/above-the-fold/#comments Mon, 10 Aug 2009 16:03:00 +0000 admin http://www.gravytrain.co.uk/glossary/?p=6 Refers to the positioning of collateral on a web page – ‘above the fold’ refers to any collateral which can be seen without scrolling down the page. ‘Below the fold’ refers to anything which you have to scroll down to view.

]]> http://www.gravytrain.co.uk/glossary/2009/08/above-the-fold/feed/ 0 AdSense http://www.gravytrain.co.uk/glossary/2009/08/adsense/ http://www.gravytrain.co.uk/glossary/2009/08/adsense/#comments Mon, 10 Aug 2009 16:05:40 +0000 admin http://www.gravytrain.co.uk/glossary/?p=12 AdSense is run by Google – it matches ads to the website publisher’s content, and they earn money whenever their visitors click the ads. For more information see http://www.google.com/adsense/login/en_GB/

]]> http://www.gravytrain.co.uk/glossary/2009/08/adsense/feed/ 0 Adwords http://www.gravytrain.co.uk/glossary/2009/08/adwords/ http://www.gravytrain.co.uk/glossary/2009/08/adwords/#comments Mon, 17 Aug 2009 16:26:27 +0000 admin http://www.gravytrain.co.uk/glossary/?p=108 Adwords is Google’s paid search advertising programme. For more information see https://adwords.google.co.uk/

]]> http://www.gravytrain.co.uk/glossary/2009/08/adwords/feed/ 1 Affiliate Marketing http://www.gravytrain.co.uk/glossary/2009/08/affiliate-marketing/ http://www.gravytrain.co.uk/glossary/2009/08/affiliate-marketing/#comments Mon, 17 Aug 2009 16:29:56 +0000 admin http://www.gravytrain.co.uk/glossary/?p=113 Affiliate marketing is essentially a revenue share deal. Affiliates will display your ads for free, but will receive a percentage of the revenue which you receive as a result of direct sales from their referrals.

]]> http://www.gravytrain.co.uk/glossary/2009/08/affiliate-marketing/feed/ 0 Banner Ad http://www.gravytrain.co.uk/glossary/2009/08/banner-ad/ http://www.gravytrain.co.uk/glossary/2009/08/banner-ad/#comments Tue, 18 Aug 2009 10:26:26 +0000 admin http://www.gravytrain.co.uk/glossary/?p=166 An online ad which is typically 468 x 60 pixels. See the Internet Advertising Bureau website for further information on ad unit guidelines http://www.iab.net/iab_products_and_industry_services/1421/1443/1452

See Also: Button Ad, Beyond the Banner

]]> http://www.gravytrain.co.uk/glossary/2009/08/banner-ad/feed/ 2 Beyond the Banner http://www.gravytrain.co.uk/glossary/2009/08/beyond-the-banner/ http://www.gravytrain.co.uk/glossary/2009/08/beyond-the-banner/#comments Tue, 18 Aug 2009 10:41:19 +0000 admin http://www.gravytrain.co.uk/glossary/?p=178 An ad which is not a banner or button e.g. Pop Up or Pop Under. See the Internet Advertising Bureau website for further information on ad unit guidelines http://www.iab.net/iab_products_and_industry_services/1421/1443/1452

See Also: Banner ad, Button Ad

]]> http://www.gravytrain.co.uk/glossary/2009/08/beyond-the-banner/feed/ 1 Button Ad http://www.gravytrain.co.uk/glossary/2009/08/button-ad/ http://www.gravytrain.co.uk/glossary/2009/08/button-ad/#comments Tue, 18 Aug 2009 11:14:39 +0000 admin http://www.gravytrain.co.uk/glossary/?p=226 An online ad which is typically 125 x 125 pixels. See the Internet Advertising Bureau website for further information on ad unit guidelines http://www.iab.net/iab_products_and_industry_services/1421/1443/1452

See Also: Banner Ad, Beyond the Banner

]]> http://www.gravytrain.co.uk/glossary/2009/08/button-ad/feed/ 1 Buying Cycle http://www.gravytrain.co.uk/glossary/2009/08/buying-cycle/ http://www.gravytrain.co.uk/glossary/2009/08/buying-cycle/#comments Tue, 18 Aug 2009 11:16:05 +0000 admin http://www.gravytrain.co.uk/glossary/?p=228 The buying cycle is a theoretical illustration of how people decide on a particular purchase. Commonly the stages are referred to as follows: identify need, search, evaluate, decide, purchase, feedback. The theory behind it is, that if you can identify where people are in the buying cycle, you will be able to target them more appropriately and ultimately achieve more conversions.

]]> http://www.gravytrain.co.uk/glossary/2009/08/buying-cycle/feed/ 0 Call to Action http://www.gravytrain.co.uk/glossary/2009/08/call-to-action/ http://www.gravytrain.co.uk/glossary/2009/08/call-to-action/#comments Tue, 18 Aug 2009 11:19:47 +0000 admin http://www.gravytrain.co.uk/glossary/?p=233 Marketing / Advertising term pertaining to copy which encourages a consumer to engage in a course of within an ad. Typical calls to action include sign up now, call today, click here etc.

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