An individual or company who registers a domain with the sole purpose of later selling the domain on to the rightful owner of the company name which they have registered as a domain.
Abbreviation for Domain Name Service. DNS translates web addresses – e.g. www.gravytrain.co.uk into binary formatted IP addresses.
Sites which take (or ’scrape’) their content exclusively from other sites.
Also known as Search Marketing, SEM is a cover-all phrase for marketing via search engines. It encompasses SEO and Paid Search.
In techie speak spam refers to unsolicited or undesirable messages – these can come in many forms – examples include email spam, SMS (mobile phone message) spam, instant messenger spam, forum spam, comment spam etc.
A verb – meaning to spam – e.g. send unsolicited electronic messages.
See Also: Spam
A splash page is a webpage that a user sees just before the homepage, almost like a pre-homepage. Splash pages have many uses, e.g. to advertise a particular product, to warn users of adult content, to direct a user to the appropriate website for their country or language etc
A catch all term for potentially harmful software which is installed on a user’s computer without their knowledge or consent. The function of spyware programs can vary, but include the collection of personal data, can cause changes in computer settings, redirect browsers to other sites which can result in infecting the computer with further viruses etc.
Static means unchanging; the opposite of dynamic. For example a Static URL will always lead to the same web page; whereas in sites where URLs are generated dynamically a given URL will not always lead to the same page; and may instead cause an error message to appear as the web page cannot be found.
A notification that a site has been mentioned by another. These notifications are often included within blogging software.
Stands for Uniform Resource Locator. A URL is a unique character string which represents the location of a web page or resource on the internet.
