Alexa is a site traffic ranking tool which allows you to view your own site stats versus your competitors. This data is collated via Alexa Toolbar users. For more information see http://www.alexa.com/
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Web Tools
Analytics
The science of analysis – businesses often use analytics packages to assist them in making business decisions. Google offer a free analytics package called – Google Analytics see http://www.google.com/analytics/
Bookmarks
A list of links to websites and / or specific content within a given site. Within Internet Explorer bookmarks are stored in ‘Favourites’
Google Analytics
Google’s free analytics package -see http://www.google.com/analytics/ It was originally modelled on Urchin on Demand after Google acquired Urchin Software Corp. in April 2005. The system has since been enhanced after Google acquired Measure Map from Adaptive Path in 2006.
Google Trends
A tool from Google Labs which allows users to view the volume of specific search queries. See http://www.google.com/trends
Google Website Optimiser
Google’s free multivariate testing and optimisation tool which allows web site owners / marketers to understand how a site’s design and content affect conversion rates, bounce rates etc. See https://www.google.com/accounts/
Traffic Estimator
Wikipedia
A free, multilingual, open content encyclopaedia project operated by the non-profit Wikimedia Foundation. Its name is a blend of the words wiki (a technology for creating collaborative websites) and encyclopaedia. See http://en.wikipedia.org/wiki/Main_Page
Wordtracker
Wordtracker is a keyword generating tool. It utilises search terms collected from Dogpile and Metacrawler. See http://www.wordtracker.com
Xenu
Xenu link sleuth is a free to download tool which checks sites for broken links. See http://home.snafu.de/tilman/xenulink.html