Google Analytics can be used to measure the strength of changes made on a website, and is a great tool for optimisation purposes.
Google Analytics makes it possible to monitor visitor behavior on the website, such as:
- Which pages are the most visited (and least).
- How customers exit the website.
- Where do customers enter the website?
- Number of visitors and how many are regulars
- What routes are the visitors following on your websites?
- And more…
Measurement of Adwords
Google Analytics allows you to measure the effectiveness of your campaigns.
This allows you to measure:
- The impact of the various campaigns – against each other and in relation to different types of visitors.
- Which campaigns work best – compared with key goals.
- The behaviour of the “campaign visitors” in relation to other visitors
- What does it cost to acquire new members or customers through a campaign?
- And more…
With this information, it is much easier to focus on the optimisation of your website – and to document the impact.