The overall purpose of the Google Website Optimiser tool, is to collect data in order to improve your landing pages. Landing pages should only have one purpose, and that is to achieve the highest possible conversion.
At Gravytrain, we use this tool to help gather enough data to make a decent judgement on the performance of our clients landing pages. Google Analytics information is fine, but this tool makes a powerful addition to our data arsenal.
We recognise that landing pages need to have one purpose, and that’s to achieve the highest possible conversion. We like to keep the focus by avoiding disturbance or additional offers. We advise customers that landing pages exist to get the customer to make a call to action on one particular offer. Using the Google Website Optimiser tool helps us to reinforce this message.