You are only charged when someone clicks on your advert.

PPC differs from traditional advertising methods, in that rather than paying for your advert simply to appear, you are only charged when someone clicks on your advert - hence 'pay per click' or PPC.

Targeting & Control.

Similarly you have more control versus traditional advertising, as your PPC advert will only appear for the phrases (called keywords) which you select. Effectively, you can put your advertising messages directly in the path of those searchers who are looking for your product or service.

Measurability

You can measure every element of your PPC campaign - right down to an individual keyword level, so you can easily see which elements are delivering a return

Speed & Flexibility

PPC campaigns can be up and running in a matter of hours, and can be switched on and off at will