According to the Internet Advertising Bureau:

Between Jan and June 2008 £981million was spent on paid search in the UK, accounting for 58.3% of the total amount of money spent on online advertising. This represents year on year growth of more than 20%.

To put this in context the UK advertising market as a whole grew by just 0.7% for the same period, meaning that Press,Direct Mail, Outdoor, TV and Radio all experienced falling revenues.

To maximise return on investment in an increasingly competitive pay per click advertising market, you need tailored solutions which fit specifically with your objectives.