Gravytrain has a wealth of PPC (aka Search Engine Marketing) knowledge and expertise to drive targeted customers to your website and increase your return on investment (ROI).
We understand paid search and how to achieve results. There are many actions we can carry out to increase clicks, reduce cost or increase conversions, ultimately driving down the cost per acquisition (CPA) and increasing overall ROI and sales.
There are many benefits of PPC, including:
- Speed & Flexibility – Unlike organic SEO, AdCenter or Google Ads can be up and running quickly, driving targeted traffic to your website. With its responsive nature PPC is well suited to short term goals.
- Control – Creative PPC ad copy and targeted keywords ensure that you control the messages being put in front of potential customers looking for your product or service.
- Testing & Measurability – PPC is highly measurable – right down to an individual keyword, so you can easily see which elements are delivering a return. PPC is also a fantastic way to provide low risk testing for keywords.
Our team of PPC experts will create and manage pay per click (PPC) campaigns to achieve the best results to meet your business goals. Our PPC management strategy usually includes the following:
Our detailed PPC audits allow us to locate where we can optimise the campaigns to reduce costs and increase conversions. Overall our PPC audits will pinpoint any opportunities that can be implemented to improve the search engine marketing campaigns.
PPC Research & Strategy
Our research will be focused around your target market and industry. We carry out keyword research in order to locate the best keywords to drive traffic, discover what budget is needed and forecast the return on investment (ROI)
Our strategy will include our statement of work which will also have your input and your company values to ensure that everyone is happy with the PPC strategy and the direction that we are taking.
PPC Account Set Up
The team at Gravytrain can get your PPC campaign up and running by creating and implementing a well-defined structure that follows our bespoke strategy, achieves your business goals, and has a high ROI.
On-going PPC Optimisation
To achieve the best results from your PPC campaign, it is imperative that the account is being tested and optimised on an on-going basis to constantly improve the campaign. After the pay per click campaign is launched, we work towards our goals by continually developing the account which includes analysing the keyword performance, bid management, ad copy testing, and other elements like testing the landing page.
We pride ourselves on running in-depth research, implementing strong PPC strategies, and continual optimisation of the accounts; we deliver our feedback, thoughts and data in our informative weekly and monthly PPC reports.
If you are you interested in growing your business with Gravytrain? Call or email us now to discuss your requirements!