Gravytrain has a wealth of PPC (also known as Search Engine Marketing) knowledge and expertise to drive targeted customers to your website, as well as getting the most from your budget and achieving a high ROI.
There are many benefits of PPC, including:
- Speed & Flexibility – Unlike organic SEO, our AdCenter Ads or Google Ads can be up and running quickly, driving targeted traffic to your website.
- Control – Creative PPC ad copy and targeted keywords ensures that you have control of putting advertising messages directly in the path of customers who are looking for your product or service.
- Testing & Measurability – You can measure every element of your PPC campaign – right down to an individual keyword level, so you can easily see which elements are delivering a return. PPC is a fantastic way to provide low risk testing for keywords.
Our team of PPC experts will create and manage pay per click (PPC) campaigns to achieve the best results to meet your business goals. Our PPC management strategy usually includes the following:
Our detailed PPC audits will allow us to find out where we can optimise the campaigns to reduce costs and increase conversions. Overall our PPC audits will pinpoint any opportunities that can be implemented to improve the search engine marketing campaigns.
PPC Research & Strategy
Our research will be focused around your target market and industry. We will also carry out keyword research to find out what the best keywords would be to use to drive traffic, and discover what budget is ideally needed for the campaign.
Our strategy will include our statement of work which will also have your input and your company values to ensure that everyone is happy with the PPC strategy and the direction that we are taking.
PPC Account Set Up
The team at Gravytrain can get your PPC campaign up and running by creating and implementing a well-defined structure that follows our bespoke strategy, achieves your business goals, and has a high ROI.
On-going PPC Optimisation
To achieve the best results from your PPC campaign, it is imperative that the account is being tested and optimised on an on-going basis to constantly improve the campaign. After the pay per click campaign is launched, we work towards our goals by continually developing the account which includes analysing the keyword performance, bid management, ad copy testing, and other elements like testing the landing page.
We pride ourselves on running in-depth research, implementing strong PPC strategies, and continual optimisation of the accounts; we deliver thoughts and data in our informative weekly and monthly PPC reports.
Are you interested in growing your business with Gravytrain? Call or email us now to discuss your requirements!